Mozilla is a mission-driven organization fighting to keep the internet a global public resource — open, accessible, and shaped by the people who use it. Best known for building the Firefox browser, Mozilla champions privacy, open-source, and online agency through its products, policy work, and movement-building efforts.
As a Mid-Level Creative Content Creator for Mozilla Firefox, I led the end-to-end production of visual and editorial content for the brand’s German-language social media presence, while also supporting global Firefox channels. My work spanned from ideation and scripting to post-production, with a strategic focus on engaging Gen Z audiences through mobile-first, socially native storytelling.
My key objective was to develop a social-first visual identity for @mozilla_de on TikTok and Instagram that felt unique — moving away from overly polished animations (so known from lifestyle tech brands like Chrome or Safari) toward content that felt scrappy, creator-driven, and authentic. I produced up to four bilingual posts per week across formats like vertical video, carousels, stills, and stories. Content ranged from evergreen explainers and tutorials to memes and reactive storytelling.
To enable this workflow, I built a lean production studio from scratch, sourcing tools like smartphones, mirrorless cameras, lights, mics, and accessories. I handled filming, sound, and post-production using Adobe Creative Cloud — including Premiere Pro, After Effects, and Photoshop — and explored generative AI tools like DALL·E and Adobe Firefly to accelerate ideation and design.
Working at Mozilla meant balancing creative freedom with ethical and legal accountability. I collaborated across brand, social, legal, and policy teams — a process that sometimes slowed production but ultimately reinforced the integrity of mission-driven content. It taught me that careful alignment is not a constraint but a commitment to values.
I learned how to distill abstract principles — like privacy, open-source culture, and digital rights — into visually engaging, emotionally resonant content for a web-browser product that’s not exactly “sexy” by default. Mozilla’s techno-optimistic tone — principled, nerdy, but always kind — helped shape my own creative voice, even as I grappled with my more skeptical view of technological progress.
At the same time, I became more aware of the contradictions in nonprofit tech work. When a DOJ lawsuit against Google threatened Mozilla’s core revenue stream (ironic, isn’t it?), it highlighted the uneasy dependence on the very platforms we aim to question. This tension complexified my understanding of what it means to do ethical work within a capitalist system.
I remain proudest of the content that felt curated and intentional — the kind that sparked conversation and trust, not just clicks. I want to keep creating work that’s authentic and lasting, not just chasing trends for visibility’s sake.
@USERNAME ✍️ Your TikTok caption goes here. #YourHashtag ♬ original sound - USER
@USERNAME ✍️ Your TikTok caption goes here. #YourHashtag ♬ original sound - USER
@USERNAME ✍️ Your TikTok caption goes here. #YourHashtag ♬ original sound - USER
@USERNAME ✍️ Your TikTok caption goes here. #YourHashtag ♬ original sound - USER